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The zero marginal cost society, by jeremy rifkin new york times 2014 in the zero marginal cost society, bestselling author jeremy rifkin, describes how the emerging internet of things is speeding us to an era of nearly free goods and services, precipitating the. While gibb admits near the end that biosphere consciousness is turquoise, he also said right before that statement that the collaborative commons is a horizontal extension of green consciousness into all sectors of society. Jeremy rifkin on the fall of capitalism and the internet. The internet of things, the collaborative commons, and the eclipse of capitalism ebook written by jeremy rifkin.